VCs: in their due diligence process, potential investors can use this framework to ask the right questions, which helps them not only assess the company but also bring the attention of co-founders on the next steps to build their moats. For example, the following questions are derived from the framework with a focus on Market resources:

• Can the company benefit from the "first scaler advantage" - big enough that it gets the best deals?

• Can the company own a rare supply?

• How can the company ensure their distributor does a good job?

• Can the company own premium distribution channels?

Startup founders: entrepreneurs can use the framework to assess how they can build defensibility in their offering and/or their go-to-market, ensuring that they don't get copied easily. This is especially relevant for early-stage founders but can also be helpful for later-stage companies, whose focus should be on later stage moats.